I want to do all of my websites SEO myself. What are the best free and paid tools to use that will cover everything I need to do?

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I want to do all of my websites SEO myself. What are the best free and paid tools to use that will cover everything I need to do?

The great thing about SEO, in my opinion, is that there are so many resources that you can do nearly everything for free. Chalk it up to link-bait, but some of the best tools are actually free.

Here are a some free tools that I don’t see in the other answers:

Keyword and competitive research:

  • UberSuggest: long tail keyword research. Keywords often don’t show up in Google’s keyword planner.
  • Word Frequency Counter: good for competitive/keyword research
  • Wayback Machine: check old or deleted pages on any website. Comes in hand for competitive research
  • Builtwith: find out what websites are built with (CMS, etc.)


  • Content:

  • APIs Dashboard: all of the most popular APIs on the web
  • Draw.IO – draw simple charts and graphs
  • Unsplash | Free High Resolution Photos – Free Stock images
  • Infogram and Piktochart – create free infographics
  • FindTheBest – great research search engine
  • Butterick’s Practical Typography – learn typography


  • Link Building:

  • Google Images: reverse lookup an image to find if an image or graphic you created has been used without attribution, then reach out to ask for a link.
  • Google Alerts: Get alerts when a keyword is mentioned in content. Google for citation link building.


  • Technical SEO

  • SEOTools for Excel: Suite of tools, including pulling meta title, meta description of URL, checking HTTP status codes of URLs and more. A personal favorite.
  • Screenfly: test your website on different devices and resolutions
  • Ayima redirect path chrome extension: shows redirect path of any given URL
  • Google Webmaster blog: not a tool, but contains the answers to some of the most difficult technical SEO questions