Grand Imperial Group is a chain of fine dining Chinese cuisine restaurants. Mecaca Global Network manages their Facebook page. To have an active Facebook page, it requires a constant flow of contents and also a responsive admin.
In food & beverage industry, conveying the message is always direct. We focus on content creation accordingly to cater different campaigns such as food promotion, booking details, monthly specials and so on. Photos used in social media page is different compared to photos in the menu. This is because a vast majority of Facebook users are on mobile devices. The specification and detail of the photos must suit the mobile users as well. This lead to fast delivering of information which will lead to conversion such as booking a table. We manage the schedule of postings and categorize the type of postings to keep followers updated and entertained. Social media can be fun and effective as a marketing tool.