The Ultimate Copywriting Tool: The Wheel of Copy

Copywriting is an essential skill for anyone with an online presence these days. Ironically for some, writing one clear sentence that gets their message “just right” […]

The Definitive Guide to Mastering Google’s New AdWords Life Events Targeting

Targeting on platforms like Facebook, Twitter, and (now) LinkedIn is the bread and butter of interest and lifestyle targeting. You can target highly specialized niches, behaviors, […]

5 Ways To Incorporate Emotional Marketing Into Your Instagram Ads

Emotional marketing is hard to get right. Anyone can post an image or a video that evokes distress, excitement, anger, or love — but it doesn’t […]

Adwords Competitor Targeting: Everything You Need To Know To Do It Right

Targeting competitor’s keywords on AdWords seems like a no-brainer. An easy way to steal your competitor’s traffic, leads, and hard-earned sales. You simply bid on their […]