The Ultimate List of Free or Inexpensive Marketing Tools to Drive Success in 2018

If you don’t have a large marketing budget, it can be confusing to figure out which marketing tools you are worth paying a bit more for, […]

The Ultimate Copywriting Tool: The Wheel of Copy

Copywriting is an essential skill for anyone with an online presence these days. Ironically for some, writing one clear sentence that gets their message “just right” […]

The Definitive Guide to Mastering Google’s New AdWords Life Events Targeting

Targeting on platforms like Facebook, Twitter, and (now) LinkedIn is the bread and butter of interest and lifestyle targeting. You can target highly specialized niches, behaviors, […]

5 Ways To Incorporate Emotional Marketing Into Your Instagram Ads

Emotional marketing is hard to get right. Anyone can post an image or a video that evokes distress, excitement, anger, or love — but it doesn’t […]